Using video to standout on social media
Video is fast becoming the most shared type of post on social media. This can be seen through the growth of TikTok, introduction of YouTube #shorts, and Twitter's video feed. If you are not already creating video content you're late to the party.
How video helps you standout
Broaden your audience
Many platforms only allow video. By repurposing your existing blog content into video you can engage a wider audience. This can be a low effort way to passively increase your brand awareness. Share your blogs on YouTube, TikTok, Instagram, and more!
Video can also help increase your organic reach. Organic reach is the number of people your post is shown to who are not your followers. Platforms like LinkedIn and Twitter will automatically show content they consider engaging to a wider audience. It's been shown that sharing video can skyrocket your organic reach compared with text/image posts.
Eye catching content
According to a study performed by databox, video can increase the click through rate of a post by 2-3x. Further, video attracts more engagement and links, which keeps your post circulating for longer.
Video is eye catching, engaging, and often a more personable way to engage with your audience. Customers are looking for brands they can trust and video can help build this more intimate feeling for your brand.
Front loading value
Video feels more personal and let you share more value upfront which improves click through rate to your website. While you can share a lot of value with a text post, you can equally put people off by seeing a wall of text. Video is the perfect middle ground as it's both visually appealing and information dense.
What sort of videos to make
Sharing the right kind of videos can be the key to seeing growth in your following,
- LinkedIn showed that videos between 30-40s have the highest engagement.
- 83% of videos are viewed without sound.
- Square videos performs the best, as it looks best on both mobile and desktop.
With these facts in mind, here are some ideas of what type of videos to make for social media.
Share a new blog post
Share the introduction to an article and prompt to read the full article on your website. These videos are perfect to share your new blog post as they have a higher click through rate than text/image only posts.
Reviews, Testimonials, and Case studies
Let customer reviews and case studies speak for themselves. Turns text based testimonials into video. These are great for building social proof and increasing your brand awareness.
Create explainer videos for marketing, training, or support. These videos can help educate your audience and show that you are a domain expert and can be trusted.
News and announcements
Share news about new features or job postings to your audience in a more engaging video format.
How to make videos for social media
As shown, video marketing is extremely powerful on social media. But, videos are not easy to make. Traditionally you needed a video editor, videographer, a presenter, microphones, and plenty more! Not only can it be time consuming but also expensive. This barrier to entry has led to less competition in video marketing compared with other types of content marketing. Which actually helps those who can make videos!
Vidon.ai is a tool which makes creating video content easy. It uses artificial intelligence to convert your blog posts into engaging videos for social media (or to boost your SEO). Just enter your blog posts URL and click Generate. If you want to up your social media game, give it a try.